‘BIG’ isn’t the word. British company IKO is a global specialist in roofing and waterproofing, and were looking to remind architects and specifiers in Scotland just what makes it so popular north of the border – such as their market-leading systems, bespoke design capabilities, excellent distribution network and experience.
Our solution? An impactful mailing using one of the largest formats available, and picking up on the support of the dedicated Scottish sales team through the chance to win much sought-after tickets to see the Scottish rugby team in Six Nations action at Murrayfield. And the result was just what IKO wanted – they’re bigger than ever in Scotland!